Wellness app : Map Your Mind

The Brief

For this new project linked to well-being, I had the great pleasure of working alongside Christina for 8 days. Well-being could be defined as : an active process through which people try to improve or maintain their well-being.


For our secondary research, we focused on anxiety and stress, spatial visualization of information as well as mind maps.

Understand the principle of mind maps

Mind maps are widely studied and used in various fields of application such as psychology, engineering, education, archeology, planning, geography, cartography, architecture, landscape architecture, town planning, management and history.

A little bit of history…

Do you know when was the trace of the first mind map?


We have found many benefits using Mind maps : it helps strengthen memory, reduce cognitive load, improve memorization, learn new information and can improve mental health !

  • helps to plan
  • promotes memorization
  • decision making aid
  • calms anxiety
Mind map produced by Dr. Huba on the benefits of visual thinking

Empathize (quantitative + qualitative approaches)


We find that people with anxiety often feel overwhelmed by their thoughts and sometimes find themselves lost or helpless in the face of this situation. And there is one thing that helps them, it is the externalization of their emotions. Thus, some therapies encourage patients to express themselves to reveal their consciousness but also their subconscious, whether it is about their current life, their past experiences, their childhood memories as well as their dreams. Recurring thoughts and dreams, repetitive patterns of behavior can be indicative or revealing.

Survey guide

We conducted an online survey to learn more about the anxiety and discomforts many people experience on a daily basis. It was interesting to see the benefit of exteriorizing one’s thoughts, the act of journaling, and other documentation habits. How do people relate to their childhood memories, dreams ? Are they able to identify recurring thoughts and behaviors. We also tried to better understand the manifestation of anxiety, to describe it, to control it, to discover the source or the methods used by the participants to calm down.

Survey results

We launched an online survey and we had 58 returns, we noticed:



We recruited 5 participants and interviewed each of them on the model of a Job-to-be-done interview. We had a general direction in mind. Our first objective was to learn more about how they organize their life at the professional level then at the personal level. Understand what type of memory they use and why according to them.

Power of verbatims

Most of our participants shared they had anxiety at night, before bedtime, or when they had nothing to do given that they are less active than during the day. They described in powerful verbatims the way anxiety struck, the flow of thoughts, the loss of control, helplessness or overwhelmed feelings. They shared the ways writing or doodling sometimes helped to organize, relativize or minimize thoughts.

Job To Be Done interviews verbatims

Empathy maps

At the end of the 5 interviews, the day had been very informative but also very trying. The subject dealt with made the discussions delicate at first, then very deep and personal. Indeed, the gestures for some, the intonation and the facial expressions were very often revealing. Their openness or reluctance to share, their emphasis or minimization of certain information was equally relevant. We could see that as the exchange progressed, they managed to open up to us : a certain trust was established.

Empathy map

How Might We

Having identified top gains and pains, we derived a series of HMW questions to drive us.

How Might We…

Ideation : Crazy 8

Once the HMWs were well defined, we organized an ideation session with 6 other designers focusing on the Crazy 8 technique. We then shared our ideas. For the second series, we individually remixed the convincing ideas of the first round to push them a little further. Thus, some very interesting ideas emerged :

  • Many ideas of mediums have been suggested in order to adapt to each user a way of transcribing information : writing, dictation, audio recordings, doodling, drawing, video.
  • Concerning the organization of the content : themes related to professional, personal, family, or with a distinction of negative and positive thoughts, with an organization related to time, or to distinguish physical and emotional symptoms.
  • Many ways of visualizing the collected data have been imagined : lists, tables and charts or mind maps. The goal would be to identify recurring thoughts or dreams, make connections, help users diagnose sources of anxiety on their own and/or with artificial intelligence.
  • Some ideas to integrate connected objects to record brain activity or cardiac rhythm were also put forward.
  • A few designers have been interested in sharing, either by creating a community to share content with others anonymously or schedule meetings, chatbots, or video calls with therapists.
  • Some designers have focused on techniques and methods to feel better such as : breathing exercises, teas and massages, mantras and quotes, reminders to dedicate time for relaxation, quotes and people inspiring.

MoSCoW prioritization

We organized the ideas into themes, while keeping all post-its, including the repetitive ones, to view how often similar ideas had been proposed.

MoSCoW prioritization

User flow to-be

After identifying a clear solution, we were able to set up a user flow to-be outlining the tasks and decisions the user could take in a happy path scenario.

User flow to-be

Low Fi Wireframes

We did the first frames depicting the solution and a given user flow.

Mid Fidelity prototype

The wireframes led to designing a mid-fidelity prototype with the main frames and interactions. Here is a short video of the prototype.

Mid fidelity prototype

Usability testing

We conducted 5 usability tests on our mid fidelity prototype. Using the user’s results and insights, we were able to analyse and iterate.

Brand attributes

We have chosen adjectives to better define our product and represent the essence of the brand. Our app is :

  • benevolent because without judgment
  • an infinite card, flexible at will
Brand attributes


We then created a moodboard to inspire us. We reflected on the themes of :

  • serenity and introspection (as seen with the zen garden, origami, the man alone facing the beauty of a landscape between heaven and earth, the statue)
  • the infinite and the notion of timelessness (as seen with the sand, the clock, the repetitive patterns and the samara).

Style tile

In order to have a consistent design, we created a style tile and defined typography, icons, shapes, buttons with different states, brand colors, functional colors and accent colors.

Style tile

Desirability test results

We conducted 5 seconds brand personnality tests on our high fidelity prototype. We had 14 participants and the design was mostly identified as original with 11 votes, technical with 10 votes, and real with 6 votes.

Brand personnality test results
Five Dimensions of Brand Personality results

High Fidelity Prototype

We designed a high fidelity prototype depicting a user entering a childhood memory. The user first enters the memory using drawing and text (a sheep and grandma’s farm). The user further specifies this memory with a theme (family), a feeling (childhood) and context (grandma’s picture). As a result, the user can view the memory on the mind map. The user connects the memory to another similar one. Then, the users search the map using filters. Lastly, the user views the setting page with the sharing and dark mode options.

Next steps

The first step after implementing the product would be to collect usability data and iterate. To measure success and failure metrics, we would need to verify how beneficial and helpful the mind map is for its users. We would observe how the mind map affects users experiencing anxiety both on the short term and on the long term.

UX/UI Designer in the making. From art history to the digital world, there is only one big step !